About Guidefi

Guidefi is a web platform that connects women and professionals of color with credible vetted financial advisors. Guidefi Advisors are culturally competent and are well versed in working across diverse communities. Each Guidefi Advisor is vetted internally to validate their credentials and experience. Guidefi Advisors support a wide range of financial needs. Our advisors include financial planners, credit/debt specialists, estate attorneys, insurance agents, and wealth managers. 

Let us help you build your own personal FINANCIAL DREAM TEAM. 

Charlene Fadirepo is the Founder and CEO of Guidefi, a fin-tech platform that makes it easier for women and professionals of color to find their ideal financial advisors. Charlene started Guidefi after experiencing difficulty in finding the right advisor for her own family. Launched in 2019, Guidefi has garnered multiple awards including First Place in the In3 Labs Pitch Competition, and admission into the Washington, DC-based SeedSpot Impact Accelerator.


Charlene spent the last 15 years of her career in financial services. Most recently she spent 4.5 years at the Federal Reserve Board of Governors, where she worked on consumer compliance and bank supervision initiatives. Prior to the Federal Reserve she spent six years advising banks as part of PwC’s Financial Institution and Bank Regulation Practice. She is an accomplished strategist with expertise in bank regulation, risk management and financial reform. 


Charlene is passionate about financial education and served as the President of Greater Washington Jumpstart Coalition for several years. She has hosted multiple live family money segments on the Good Morning Washington Show on ABC 7 and has has served as a keynote or workshop speaker for several conferences across the DC community. Charlene currently teaches financial education to youth through Guidefi's sister organization, Smartchoicenation. She is the author two of children’s books about money, Ayo's Money Jar and Ayo’s Had Enough. Charlene studied Engineering at the University of Virginia and has a Masters In Business Administration from the Fuqua School of Business at Duke University. She lives in Washington, DC with her husband and two children.

Find out more about Charlene at www.charlenefadirepo.com.

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